Social Media Solutions

Reach and Engage Customers

• Social Media Communities

Social media communities are digital destinations that enable people with similar interests to share experiences and engage with each other.

For a business, a social media community is a digital home for the brand's community and its library of content, a channel for a business to listen to, engage with, and glean feedback from its customer base, and a platform to drive social media initiatives off of.

Here are some sample sites:

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  • Goretex Community

  • Gore-Tex, the outerwear comfort and protection manufacturer, wanted to build a branded community to connect its consumers online. Fans of Gore-Tex gear and extreme sports can talk about their interests and share photos and videos of their adventures on Gore-Tex’s website.

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  • U2 Community

  • The official “Zootopia” fan community for U2 is where the band’s thousands of devotees join in discussions and share photos, videos and blog posts. In a special subscribers-only section of the community, the band lets their biggest fans know about advance ticket opportunities and fan club specials.

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  • Shakira Community

  • The Shakira community allows her fans to engage by sharing photos, videos and blog posts as well as message boards.

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  • Liverpool Football Community

  • “The Kop,” the official social media hub for Liverpool Football Club fans, allows users to create their own custom profiles and share videos, photos, blog posts, and stories about LFC.

• Facebook Apps

If you are looking to reach customers on Facebook and drive deeper engagement with your audience, Cardan Media offers your brand several options to integrate with the Facebook Platform, including:

• Custom Facebook Canvas Apps & Tab Apps for your Facebook Page
• Integration of Facebook Login/Register into your website
• Integration of Facebook Social Plugins into your website

Here are some sample sites:

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  • Captain Morgan

  • Fans of the Captain Morgan brand can upload a photo of their most legendary Pose and Captain Morgan donated $1 for each pose to the First Mate Fund, which is a non-profit umbrella to help multiple worthy charities. Their goal was to donate $1 million to the charities. The user friendly photo uploader allows fans to upload poses from facebook, flickr and their local computer. The uploader provided Facebook tagging system for fans to tag their friends in the photo.

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  • Mazda Mayer Hawthorne & the County Tour

  • The Mazda sponsored "Mayer Hawthorne & the County Tour" included integrations with Google maps tracking tour stops, Foursquare check ins at each tour location, integrated ticket purchases and the ability to allow fans to upload photos and videos from the concerts.

• Contests

Social media contests are a great way to drive viral traffic and draw attention to your brand while building content around the brand and activating your customer database. UGC contests also an excellent channel to glean valuable data on your audience including demographics, preferences and feedback.

Here are some sample sites:

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  • Soul Surfer

  • A Sony community website built around Brittany Hamilton called "Soul Surfer". Included a "pick your champion contest" where fans would nominate inspirational people and what made them inspirational.

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  • Vitamix

  • The Vitamix Pitch Me! contest leveraged multiple distribution channels, media and the enthusiastic Vitamix community to find outstanding new, natural talent for web sales videos, television and other promotional venues. It also increased web traffic and buzz in the Vitamix community as well as profitable sales by exposing all participants to a Vitamix sales video presentation at all touch points during the promotion.

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  • Goretex "Where in the World" Contest

  • Gore ran a ”Where in the World” contest. The contest used digital widgets to show a zoomed-in image of an exotic location. Each day, the photo was zoomed out a little bit to reveal more of the surroundings, and Gore’s customers were invited to guess the location of the photo in order to win great Gore-Tex gear prizes.

Mobile Solutions

Mobile communities allow users to connect, converse and share on the mobile phone. As mobile devices and carrier networks advance, mobile social networks and mobile video are quickly becoming more and more popular.

Cardan Media can create a variety of mobile experiences for both iOS and Android devices.

Innovative Social Media/Internet Solutions

With the advent of diverse open api's in both web and mobile platforms, Carden Media can create new and interesting one of a kind solutions.